At the excellent article Crisis, Negligence and the Competition professsor Carlos Alberto Junior raises the question of the scenarios of discouragement, disinterest (and why not hysteria) that become more frequent in times of crisis. In moments of difficulty the natural tendency of self-preservation touches all even influencing the operation of many businesses. And when the crisis passes ? Yes, there are now signs of improvement and some experts estimate full recovery soon. Are companies more dried, agile and prepared for the demands that will arise or lack, stress and operating within the limits of its capacity? Retention of knowledge and talent, preservation of customer base and portfolio of active projects become increasingly important. Particularly for service companies. This is the time to prepare adjusting processes and strategies for a new start. Leaders struggling to maintain the position achieved in the pre-crisis and challenging fund stepping on the gas to get new positions.
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